About us

About Us

The Autom8te Institute exists to simply educate as many people as we can about transforming your business into a high-performance sales machine that increases your revenue.

There is a much smarter way to achieve the results you want, and we have done the hard work for you, so you get an out-of-the-box solution, no matter how big your team is.

We make it easy for you to start somewhere and why so you can work to live and not live to work.

It’s time to make things fun again.

It does not have to be a grind that many of you are used to.

Make People Employable

According to Reuters in South Africa, our unemployment rate is 32.6% and accordingly to economists is our highest point. We want to teach business owners and very importantly unemployed people skills that every business needs today. There is no degree or course that will teach you what you need to be a Sales & Marketing Automation Specialist. So, we want to give back and teach people skills that make them employable so that all companies have access to people with skills they need to stay relevant. This also means that companies can afford to hire the skills they need so the playing fields can be levelled.


When a company deploys a new system/solution, one of the top reasons for failure is low user adoption and why?

Simple – there is no champion who owns the solution and can continuously work with business to ensure the solution is aligned to the business requirements.

Are we a registered training institute? NO.

Our courses are super short and super practical.

We only deal with stuff that you will need on the ground. We do this well because we know what you do not know.

Most of our courses are free but when we do charge, it’s because it’s a golden nugget of information that we want you to take seriously. It is not about the money for us, it is so that you make the commitment to become a better version of who you were yesterday.

Problems every company in every industry need to solve

Over the last 20 years, our team have all been employed in large enterprises to start-ups and we know the problems that need to be fixed to give you quick wins.

It does not matter what industry you are in, or how advanced you think your company is – there are things you just do not know yet, but we will show you the way to fix these problems and in 7 days, you will already start seeing results.

  • Improvement in Lead Quality 70% 70%
  • Increase in Lead to Sale Conversion 40% 40%
  • Reduction in turn around times 61% 61%
  • Increase in process efficiency 70% 70%
  • Increase in Sales Revenue 40% 40%
  • Open for Sales 24/7 100% 100%

Solutions Hub

We have done this repeatedly and it takes hours to research. There are thousands and thousands of software options available, and we already know that you have probably already subscribed to many of them.

This creates a problem in itself because you end up with another list of software solutions that solve different problems, but you still can’t get them to work together so you can actually do something meaningful with them.

So, we have spent many late nights researching solutions and testing them to make sure they can all be connected and work together so you can buy an out-of-the-box solution.

Sales and Marketing may be two words on paper but in practice, it’s an eco-system of hundreds of components that we know how to work together to help you achieve results

Landing Pages
Landing Pages are the best way to move your business online and grow your business.
Automatic Lead Capture froms
Automatic Lead Capture from all Lead Sources eliminates all Lead Leakage.
Increase your lead-to-sale conversions
Increase your lead-to-sale conversions without even generating more leads.
Retain Customers
Retain Customers that you about to loose.
Reduce Response Times
Reduce Response Times with Automation so you never keep a customer waiting again.
Automatically Track every engagement
Automatically Track every engagement your prospects have with your company with Lead Tracking.
Personalized Emails
Personalized Emails increase your conversion rates.
Lead Management Solution
A Lead Management Solution enables you to attribute every single Lead to its original Lead Source automatically.
Automatically score and prioritize your leads
Automatically score and prioritize your leads before distributing to sales-teams
Cloud Call Centre Software
Cloud Call Centre Software
Automatically distribute leads
Automatically distribute ready-to-buy leads to Sales Teams
Automatically update every engagement
Automatically update every engagement you have with prospects/customers
Manage all your customers preferences
Manage all your customers preferences in accordance with POPIA and GDPR automatically
Real-time Marketing Analytics
Real-time Marketing Analytics to show you which sources result in the best conversions and highest revenue.
Increase conversions
Increase conversions by enabling prospects to buy from you 24/7 using self-service portals.
Vocalysed AI

Make Quality Assurance easy with conversational AI

Automatically sending buying signal alerts to Sales to reach out to prospects to close.
Do all your retargeting from one platform
Marketing Automation
Re-activate in-active customers with Marketing Automation
Data touch point
Give every person in your business one view of your customer with every data touch point.
All the insights you need in real-time
Schedule online meetings from LeadSquared and automatically capture the activity and detail
Manage your application drop-offs automatically
Manage your application drop-offs automatically and notify your team in real-time to take action.
Mobile App
Manage your teams from anywhere with our mobile App. Working Remotely is easy.
SMS Messaging


WhatsApp Messaging


Field Force Sales
Make your Field Force Sales teams super efficient and manage them from anywhere.
Activity Schedule
Activity Schedule

Why out-of-the-box?

Its way cheaper and you will be able to reduce your implementation fees by hundreds and thousands of rands. This is often the first barrier that you may have already faced and the reason why you can never get out of the starting block.

Ready To Get Started?