About us

About Us

As of September 2020, it was recorded that there are 2.3m SMMEs in South Africa. A year before that there were 2.6m SMMEs in South Africa. 29% of these businesses closed because of the impact of the pandemic. The SMME sector remains in the eye of the storm created by the COVID-19 pandemic impact. Businesses are fighting for survival and business owners have realised that the need to adapt and innovate is essential to increase the chance of survival.

Businesses must embrace technology and digitisation strategically which the intention of improving human decision-making, business process optimization and get a better understanding of their customers.

The most important small business trends that are emerging, include a powerful move to ecommerce, requiring the digitalisation of business, remote work processes, virtual efficiency and productivity and the reduction of overheads.

This has led to increased automation and an exploration to start paying more attention to customer needs through marketing efforts.

At the top of every SMMEs list is the ability to attract customers and onboard new business.

The Autom8te Institute exists to simply educate as many people as we can about transforming your business into a high-performance sales machine that increases your revenue.

There is a much smarter way to achieve the results you want, and we have done the hard work for you, so you get an out-of-the-box solution, no matter how big your team is.

We make it easy for you to start somewhere and why so you can work to live and not live to work.

It’s time to make things fun again. It does not have to be a grind that many of you are used to.

PRODUCTS

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Sales Execution CRM

Increase sales velocity, productivity and Closures across  all chanels.

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Journey Builder

Sketch prospect and customer journeys to build meaningful relationships.

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Field Force Automation

Boost the efficiency of all your field teams – sales, opperations, service and more.

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Self-serve Portals

Application and referral portals for your prospects, customers and partners.

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Marketing Automation

End-to-end Marketing Automation Software.

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WhatsApp Business

Engage with Customers with the worlds most popular messaging app.

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Cloud Telephony

Manage calls as a team anywhere.

OUR STRAIGHT SHOOTER BLOGS

Buying Air tickets is like buying a CRM

Buying Air tickets is like buying a CRM

Why do Companies create Self-Service Customer Portals?CEO LeadSquared AfricaI am constantly blown away at how many times companies waste money because they don’t know enough to make an informed decision about what CRM software they should deploy in their business. It...

read more
I have already paid the school fees, so you don’t have too

I have already paid the school fees, so you don’t have too

Why do Companies create Self-Service Customer Portals?CEO LeadSquared AfricaI am constantly blown away at how many times companies waste money because they don’t know enough to make an informed decision about what CRM software they should deploy in their business. It...

read more
Why do Companies create Self-Service Customer Portals?

Why do Companies create Self-Service Customer Portals?

Why do Companies create Self-Service Customer Portals?CEO LeadSquared AfricaFore note: Like me, you are also all consumers, and we happen to be employees or business owners but, in this blog, I am also going to focus on my own experiences as a consumer. Why do...

read more